Brand Yourself

As they grow, most companies will want to create a brand image. I say if you want to grow better, faster, and easier, create a spokesperson for your company, preferably you, and then brand yourself as the company icon. Make your face and name stand out and get it in front of the masses.

People remember people more easily than they do company names, products, or services. You want them to want to get to know you and have a lifetime relationship with you. They want to know that, if needed, you will be there to help them and meet their needs. Companies, products, and services are cold and non-relational. People prefer to deal with people.

If you catch hold of this truth you will watch your brand double overnight. In all instances (other than a few exceptions and mega organizations with unlimited marketing budgets) this works almost every time. Just look at video—if you add it to your website, you almost double your sales conversions. It’s simply because people want to deal with a live person, not with an impersonal entity; they want to deal with you. Brand you, and watch your business grow.

- Matthew D. Miglin

Name and Face Recognition

Do your prospects know your face? Do they remember your name? If they don’t, it is time to change that. If you were like me, you were told it is egotistical to put your name on everything and put your face on your books, brochures, websites, postcards, etc. It is just not what people ‘do.’ That’s what I was told, but now I understand that I missed out on a valuable advertising space on my book covers, brochures, and websites. A missed opportunity also means missed revenue. I am here to tell you that you want to do everything you can to have prospects remember your name and face so much that they see you everywhere they go and are unable to forget about you. In order for customers to not forget about you, they need to see or hear your name at least once every three months. Putting your face on your book cover is great because every time they move it or pick up your book they will think of you. Your marketing objective for the next year should be to saturate your target market with your name and face so they think of you today, tomorrow, and as often as possible until they need your product or services again.

- Matthew D. Miglin

Obsolete Marketing

The age of the traditional paper business card is over, done, finished; it’s obsolete. It doesn’t work effectively any more. Just like the hammer for the contractor, its days are numbered. Most contractors now are using a nail gun to drive nails, not a hammer. Out of all the business cards you hand out without saying anything, how many actually come back as sales? Few, if any, in most cases. Why? Everyone else is using a business card, too. So how are you different and how are you to make a lasting impression and be long remembered? If you’re like me, you have stacks of business cards rubber banded together all over your office that never get looked at again. There are lots of businesses with great products and services that get lost with everyone else’s business cards. If you don’t mind getting lost in the crowd, continue using the paper business card that has not changed in decades. It is time for a change and time to use a much more powerful marketing tool, like a book. Anyone who knows anything about marketing should write a book. As for me and my office, we will use our book as our Ultimate Business Card.

- Matthew D. Miglin